Data privacy is of high importance for OUAW and OUAW AB. We are committed for you to feel secure and inspired when shopping, exploring, or browsing our website. We want to be open and transparent with our processing of your personal information. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from By using the website, generally you agree to this privacy policy.

When shopping at we may collect the personal information you provide us with when making a purchase as well as data collected by cookies.


When you visit, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse, we collect information about the individual web pages or products that you view, what websites or search terms referred you to, and information about how you interact with We refer to this automatically collected information as “Device Information.”

OUAW’s website, email messages, and advertisements may use “cookies” and other technologies such as log tags, pixel tags, and web beacons for web statistics, web functionality, and advertising purposes. We collect device Information using the following technologies:

–      “Cookies” –  data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

–      “Log files” – track actions occurring on, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

–      “Web beacons,” “tags,” and “pixels” – electronic files used to record information about how you browse

When you register or sign up to our newsletters, you will be asked to provide certain information such as your contact details. We will store and use this data to fulfill our agreement with you.

Additionally, when you make a purchase or attempt to make a purchase through, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

–      communicate with you

–      screen our orders for potential risk or fraud

–      when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with, and to assess the success of our marketing and advertising campaigns).


The information we collect may be shared with our close partners. No personal information will be passed forward, traded, or published beyond our organization and our trusted partners.

For example, we use Google Analytics to help us understand how our customers use You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

To process and deliver your order part of your information is shared to our trusted transport partners. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt-out of targeted advertising in search engines and social networks on their specific pages for example:

–      FACEBOOK –

–      GOOGLE –

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through, or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through, we will maintain your Order Information for our records unless and until you ask us to delete this information.

You have the right to erase the personal information has collected about you at any time except when:

–      you have made a purchase, and we for book-keeping regulations and purposes must keep the personal information connected to a business transaction

–      you have an open order 

–      you have an unsettled debt with

–      you have an open customer service case*if you are suspected or have misused our services within the last four years

–      your debt has been sold to a third party within the last three years or one year for deceased customers

–      your credit application has been rejected within the last six months

MINORS is not intended for individuals under the age of 18.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


The Swedish company, OUAW AB, is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law. OUAW is a trademark registered by OUAW ab registered in Sweden. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by using the details provided below:


Gamla Berget 60

791 61 Falun


Companies register: Bolagsverket/Swedish Companies Registration Office

Company registration number: 559198-5931

VAT registration number: VAT NO. SE559198593101


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