ABOUT OUAW
WEARING THE WORLD AND ITS TINY WONDERS IS ALL ABOUT OH-WOW MOMENTS
At OUAW, it’s all about creating a way to connect—whether it’s to faraway places, captivating people, or unforgettable experiences. It’s what sparked OUAW: turning those moments into something you can wear.
The Concept
Sand might seem ordinary, but it’s the perfect connector. It links you to the world—its people, places, and the sense of adventure that comes from exploring something new. It’s not just sand. It’s the link between you and the world.
Wear the world…
It all started with the desire to bring the world closer. So began the quest of gathering sand from every corner of the globe—deserts, rivers, mountains, and oceans. Sand from places you’ve been, and places you’ve only dreamed of. All blended into one piece of jewelry.
A piece that tells the story of the world you carry with you. Can you feel the global connection?
… and its miniature wonders
No two grains of sand are the same. Look closer, and you’ll see their hidden beauty. Each grain—whether from a beach, desert, or stream—carries its own story. Magnified, these tiny grains reveal their hidden quality, just like the strength and grit within you.
How Sand Shapes Your World
Sand connects culture, history, and technology, leaving its mark across the world. It’s one of the world’s most used raw materials. Did you know there’s even a sand mafia?
The fact that grains from every nation can fit into a single piece of jewelry is a bonus that brings the world closer. 
The name OUAW [oh-wow]
OUAW stands for ‘Once Upon a Wednesday,’ because I believe those ‘oh-wow’ moments can happen any day of the week. Wearing OUAW is a reminder that something extraordinary could be just around the corner—even on an ordinary Wednesday.
CARRY THE WORLD; ONE GRAIN AT A TIME!
To me, jewelry is more than just an accessory. It’s a way to reflect something greater—those ‘oh-wow’ moments that connect us to the world. I hope you’ll feel that same connection when you wear OUAW.
Vast deserts, sand-framed waterways, and above all, warm-hearted people give me that ‘oh-wow’ feeling. Yet, I rarely leave my base in Scandinavia.
At a time when I craved more adventure in my life, diving into the world of sand opened my eyes to its hidden beauty. Each grain became a gateway to something bigger, reminding me that even the smallest things can spark new discoveries. I aim to capture that sense of wonder in every piece of jewelry.
Did I mention I’m a sand nerd?
-Kristina Kallur, founder of OUAW
Discover your piece here!
