PRIVACY POLICY

Privacy Policy – OUAW AB

Last updated: 1 April 2026

OUAW AB respects your privacy. This policy describes how we collect, use and protect your personal data when you visit www.ouaw.se or make a purchase.

In case of discrepancies, the Swedish version of this policy shall prevail.

1. Data Controller

OUAW AB (reg. no. 559198-5931) is the data controller for the processing of your personal data.

Contact: hello@ouaw.se Address: Gamla Berget 60, 791 61 Falun, Sweden

2. What data we collect

When you make a purchase or contact us, we collect:

  • Name
  • Address (billing and delivery)
  • Email address
  • Phone number
  • Payment information

When you visit the website, we automatically collect:

  • IP address
  • Browser and device information
  • Time zone
  • How you use the website (pages, clicks, behaviour)

3. How we use your personal data

To fulfil a contract (purchase): Process orders, arrange shipping, send order confirmation. Legal basis: Contract

For accounting and legal requirements: Store transaction data. Legal basis: Legal obligation

For customer service: Answer questions, handle cases. Legal basis: Contract or legitimate interest

To prevent fraud: Review orders for risk. Legal basis: Legitimate interest

For marketing: Send offers if you have opted in, display relevant advertising. Legal basis: Consent or legitimate interest

For analysis and improvement: Understand how the website is used, improve function and content. Legal basis: Legitimate interest or consent (for cookies)

4. Sharing of personal data

We only share data when necessary to operate the business:

  • Payment providers
  • Carriers (e.g. PostNord, DHL, UPS, Schenker)
  • E-commerce platform and IT providers
  • Analytics tools (e.g. Google Analytics)

We never sell your personal data. We may share data if required by law or a regulatory authority.

5. Transfers outside the EU/EEA

Some providers may process data outside the EU/EEA. In such cases, we ensure protection through the European Commission’s standard contractual clauses (SCCs) or other approved mechanisms.

6. How long we retain data

  • Order data: 7 years in accordance with Swedish accounting law (Bokföringslagen)
  • Customer service cases: up to 2 years
  • Marketing: until you withdraw consent
  • Analytics data: in accordance with cookie settings

7. Cookies

We use cookies to keep the website functioning, analyse traffic and display relevant marketing.

Cookies are categorised as:

  • Necessary
  • Analytics
  • Marketing

You can change or withdraw your consent at any time via your browser or our cookie settings.

8. Your rights

You have the right to:

  • Access your personal data
  • Have inaccurate data corrected
  • Have data deleted
  • Restrict processing
  • Object to processing
  • Receive your data in a portable format (data portability)

To exercise your rights, contact us at hello@ouaw.se. We will respond within one month.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se.

9. Minors

This website is not directed at persons under the age of 18.

10. Changes

The most recent version applies from the date stated above and is always available on ouaw.se.

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